Description
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Veteran adman and creator AMBI PARAMESWARAN has relied on one technique of studying above all others: highly effective conversations with shoppers and clients. A difficult buyer, in his view, goes from being somebody who poses an impediment to high quality work to somebody with eye-opening concepts and ideas. Approached as an train in listening and studying, these conversations can develop into long-term classes.
Ambi has labored with a number of the most revered manufacturers and names within the Indian company world, and every of these assignments had been for him masterclasses in management growth. In this guide, Ambi recounts conversations with a number of the most iconic enterprise leaders, corresponding to Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and plenty of others. He soaked up these conversations, in his personal phrases, ‘like a sponge’.
This guide is an try and stroll us by a few of these dialogues – each the illuminating and the troublesome features of them – to assist us perceive how they had been studying periods. For anybody turbocharging their enterprise and profession, the ‘Sponge Process’ that emphasises listening is a radical new approach of participating with shoppers and clients.
